Master the complete digital PR framework—from foundational concepts to 30+ proven tactics across 6 channels, plus step-by-step strategy development using the SOSTAC model with real startup campaign examples.
A comprehensive, actionable curriculum covering digital PR fundamentals, 30+ tactics across 6 channels, and complete strategy development
Understand what digital PR is, why it matters for startups, master the foundational components, and learn current industry trends shaping Digital PR in 2025.
Definition, digital vs traditional PR, and core principles for startups
6 key benefits, ROI metrics, and real-world success statistics
Media relations, content marketing, link building, brand monitoring, influencer partnerships, and performance measurement
AI-powered search evolution, influencer authenticity, data-driven storytelling, brand purpose, multimedia content, and personalization at scale
Master 6 core digital PR channels with 30+ proven tactics. Each module includes step-by-step implementation guides, templates, and real startup success stories.
5 tactics: Expert commentary, data-led insights, authority guides, founder profiles, AI-enhanced content
4 tactics: Product launches, brand milestones, research reports, cultural moments
8 tactics: Newsjacking, HARO, survey campaigns, public data analysis, rankings, thought leadership, brand purpose, visual PR
5 tactics: Linkable assets, interactive tools, maps & calculators, data dashboards, guest posting
4 tactics: Founder appearances, topic-based pitches, podcast tours, guest resource assets
4 tactics: PR storytelling collaborations, UGC campaigns, expert co-creation, micro-influencer outreach
Learn how to develop a comprehensive Digital PR strategy using the proven SOSTAC framework, see a complete real-world campaign example with BizFlow (AI-powered productivity platform), and get answers to 13 critical strategy FAQs.
Master the SOSTAC framework: Situation analysis, Objectives (OKRs), Strategy (audience + channels), Tactics sequencing, Action planning (resources + calendar), and Control (measurement + optimization)
Complete 6-month campaign ($15K budget): SOSTAC application, month-by-month tactics with week-by-week execution, resource allocation, and measurement framework achieving 20+ placements, 125+ backlinks, 750 signups
Answers to 13 critical questions: Budget planning, timeline expectations, team requirements, agency vs. in-house, attribution tracking, and overcoming common PR challenges
Create a custom Digital PR strategy tailored to your brand. Answer strategic questions based on the SOSTAC framework, and generate a comprehensive, editable PR strategy report in your brand colors—download as PDF instantly.
Interactive questionnaire covering: Situation analysis (current state, competitors), Objectives (goals, KPIs), Strategy (target audience, channels, positioning), Tactics (channel selection, content plans), Action (budget, timeline, resources), Control (measurement tools, KPIs)
🎯 No signup required • 100% free • Lifetime access