AI-Powered Strategy Generator

Create Your Custom Digital PR Strategy

Answer strategic questions based on the SOSTAC framework, and we'll generate a comprehensive, editable PR strategy report tailored to your brand—download as PDF in your brand colors.

20-30 min
To Complete
6 Steps
SOSTAC Framework
PDF Export
Brand Colors
1
Situation
2
Objectives
3
Strategy
4
Tactics
5
Action
6
Control

Step 1: Situation Analysis

Tell us about your current state and competitive landscape

3-5 min
6 questions
Enter your company or brand name as you'd like it to appear in PR materials
Example: "Acme Corp" or "Acme AI"
Select the industry that best describes your business. This helps us tailor PR strategies and media targets
Your funding stage determines PR approach: pre-seed focuses on credibility, seed on visibility, Series A+ on authority & scaling
Check all channels you're currently using. This helps us integrate PR with your existing marketing efforts
List your top competitors. We'll analyze their PR tactics and help you differentiate your strategy
0 / 500
Example: "Asana, Monday.com, Notion, ClickUp"
Check your Domain Authority using Ahrefs (DR) or Moz (DA). Higher DA = stronger SEO foundation for PR
đź’ˇ Don't know your DA? That's okay! Check it later at Moz.com/free-seo-tools

Step 2: Objectives

Define your PR goals and key performance indicators

2-4 min
4 questions
Choose ONE primary goal. Your PR strategy will be optimized to drive this specific business outcome
Select 2-3 specific PR objectives that support your primary business goal. Focus is key!
Select ONE key metric you'll track most closely. This becomes your "North Star" PR metric
Set a SMART goal: Specific, Measurable, Achievable, Relevant, Time-bound. Be ambitious but realistic!
What does success look like in 6 months?
Good targets: "15+ tier 1/2 placements" or "80+ DA 40+ backlinks" or "3K referral visitors"

Step 3: Strategy

Define your target audience, positioning, and channel priorities

5-7 min
4 questions
Who is your #1 audience? Choose the group most critical to your business success. This determines PR channels and messaging
Your positioning is your "elevator pitch". Include: What you do + Who for + What makes you different. Keep it under 30 words!
0 / 300
Formula: [What] + [For Who] + [Unique Differentiator]
List 3 core messages you want every PR placement to reinforce. These should highlight value, proof, and differentiation
0 / 600
Example: "1. AI automation saves 10hrs/week 2. Trusted by 500+ startups 3. Only tool with native Slack integration"
Rank your top 3 PR channels (1 = highest priority). Focus budget and time on your top 3 for maximum impact. Enter numbers 1-3 to rank your top priorities (1 = most important)

Step 4: Tactics

Select specific tactics and content assets

3-5 min
4 questions
Your budget determines tactical mix. Lower budgets focus on DIY tactics, higher budgets allow outsourcing and premium services
Content assets are PR fuel. More assets = more pitch angles. Check what you have now—we'll recommend what to create
Be realistic! Most startups dedicate 5-15hrs/week to PR. Your capacity determines if you can DIY or should outsource
Hybrid approach works best: You own strategy, outsource execution (writing, outreach, distribution) to save time

Step 5: Action Planning

Define timeline and resource allocation

2-3 min
4 questions
When will you launch your PR campaign? Allow 2-4 weeks prep time for content creation and media list building
đź’ˇ Tip: Start on a Monday or the first of the month for clean tracking
6 months is recommended for measurable PR results. 3 months for quick wins, 12 months for sustained authority building
DIY = lowest cost but high time. Hybrid = best balance. Agency = fastest results but highest cost ($3-10K/month)
How many people will actively work on PR? Most early-stage startups have 1-2 people (founder + marketing)

Step 6: Control & Measurement

Define how you'll track and optimize performance

3-4 min
4 questions
Select tools you already use. We'll recommend additional tools based on your budget and KPIs
Weekly reviews allow fast optimization. Bi-weekly balances detail and effort. Monthly is best for high-level strategic reviews
Choose 3-5 metrics that directly support your primary business goal. Track fewer metrics better than many poorly

Brand Customization

Select your brand colors to customize the generated strategy report

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